25 years of Positive Deviance at the PD Global Conference

"past, present and future"


October 31st to November 3rd 2016

Copenhagen - Denmark


What is Positive Deviance?


Positive Deviance is based on the observation that in every community there are certain individuals or groups whose uncommon behaviors and strategies enable them to find better solutions to problems than their peers, while having access to the same resources and facing similar or worse challenges.


The Positive Deviance approach is an asset-based, problem-solving, and community-driven approach that enables the community to discover these successful behaviors and strategies and develop a plan of action to promote their adoption by all concerned.




Just Legends: Jerry Sternin on The Positive Deviance Approach to Social Change.


Tedtalk with founding mother of PD, Monique Sternin


Professor Arvind Singhal on PD as a tool and mindset to solve wicked problems, 2015


PD facilitators about different PD projects at the Global PD conference in Oxford 2015.


Click here to learn more:


>> The PD History


>> Publications - articles, books


>> Stories


Click here to buy the book from Harvard Business Press:


Click here to download publications at:


WIN - Welfare Improvement Network


Local organizing committee

(Head of content planning)


Lars Thuesen

WIN - Welfare Improvement Network

(+45) 3153 3393


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